After reading Jordan Ferney's candy-colored confection blog Oh Happy Day for a few years, I instantly knew that her brain-child project, A Color Factory, was going to be magical. I attended last year's Altitude Summit and was lucky enough to hear her speak about the future of her blog and the industry at large, so it's always a pleasure to see what she's dreaming up next.
If you're one of the few people who hasn't had their Instagram feeds taken over by pop-ins at the Color Factory, I'll take a quick moment to explain: it's essentially a pop-up experience with rooms that are every shade of the rainbow, carefully curated into a 12,000 square foot building in San Francisco. There are a total of 15 different interactive experiences like a giant yellow ball pit, thousands of colorful ribbons hanging from the ceiling and so much more. Walking through A Color Factory is a bit like losing all sense of time and giving into the curiosities of light, color, touch, and taste in each room. From black charcoal lemonade to scratch and sniff walls, here's a peek into this charming pop-up for those who couldn't make it and those who want to relive it!